Refined Vision – Optical Brand Identity
A refined identity for a modern eyewear boutique.
The Challenge
Refined Vision is a eyewear retail brand that needed a distinctive identity that would set it apart. A refined identity for a modern eyewear boutique. This is a concept project created by the Minte Space team to show our approach to brand identity.
Our Approach
We started with research into the market, audience and competitors, then explored three creative directions. The chosen route was developed into a flexible identity system with a logo suite, colour palette, typography and brand patterns.
What we designed:
The Outcome
This concept project set out to:
What We Delivered
"Minte Space understood what we were trying to build from the first call. They simplified our ideas, improved the website structure, and delivered a design that feels much more professional. Communication was clear throughout the project."
"Minte Space took time to understand our business before starting the design. The process was organised, feedback was handled quickly, and the final website feels polished without being overcomplicated."
"We approached Minte Space for a cleaner product experience, and they delivered exactly that. They identified issues we had overlooked and made the platform much easier for our customers to use."
